Are you a demand creation and digital marketing guru? Do you thrive when you can sink your teeth into an exciting marketing challenge? Does the idea of building the marketing campaign strategy for the fastest-growing conference in the HR industry pump you up? We’re seeking a rock star marketing Director to lead the charge on creating demand for our world-class, award-winning conference, WorkHuman. This role will lead all aspects of audience acquisition for the conference, with a focus on creating the ideal audience – both size and composition. The Director will be responsible for translating the business objectives of the conference into a creative, strategic marketing plan built to creatively and efficiently achieve audience goals using a combination of awareness, conversation, and relationship tactics. You will also direct the cross-functional team to execute the plan and track results, ensuring the campaign deliverables are on point, on track, and delivering desired results. Collaboration with Customer Success, Sales, and the Globoforce executive team will be part of your daily routine with constant communication to ensure we are supporting and enabling these groups for successful outreach to key audiences.
This position reports to the Vice President of Events Marketing.
Qualifications & Requirements:
Pioneer of the WorkHuman movement, Globoforce makes work more human for millions of people and organizations worldwide. Today, Globoforce is the leading provider of human applications, including its award-winning Social Recognition solution. Through its WorkHuman Cloud suite of products, companies can strengthen employee performance and relationships between people and teams on a more positive, socially connected level – in tune with how work gets done today. Founded in 1999, the company is headquartered in Framingham, Mass., and Dublin, Ireland.