Globoforce, Inc.

  • Director, Digital Analytics & Optimization

    Job Locations US-MA-Framingham
    Regular Full-Time
  • The Company

    Pioneer of the WorkHuman® movement, Globoforce helps make work more human for millions of people and organizations worldwide. Its cloud-based social recognition software helps build award-winning cultures where employees feel more appreciated and socially connected at work – driving a sense of belonging and inspiring the entire organization to reach its full potential and achieve business success. Founded in 1999, the company is headquartered in Framingham, Mass., and Dublin, Ireland.


    Globoforce employs a unique business model that combines a sophisticated SaaS platform with an ecommerce-based redemptions experience that enables the employees at our partner clients to purchase merchandise, gift cards, services and experiences with the points they receive through our recognition program.  Our mission as an ecommerce team is to engage and inspire this captive audience and delight our customers with the content, site experience, and assortment that makes each recognition moment truly special and memorable while maximizing business potential and growing profitability. 


    We are in rapid expansion mode and are building the ecommerce capabilities needed to shape and execute on our vision and plan for taking our redemptions experience and offering to the next level, further differentiating us in the space and supporting our overall business growth.  In joining Globoforce at this exciting stage, you will have the opportunity to make a significant impact on our overall business and will gain unparalleled experience in building a dynamic and robust digitally-mediated customer experience.  You will work alongside Ecommerce, Product, IT and other leaders across the organization and will learn every side of our business as we execute on our cross-functional goals. 


    This is an excellent opportunity for an entrepreneurial, analytical leader and problem-solver who enjoys building and is excited by the dynamics of an early-stage environment which requires balancing high-level strategy and long-term planning with agile and creative real-time problem solving.    


    The position will report to the Head of Analytics.

    The Job



    Analytics: Lead the development of a foundation of digital and e-commerce analytics and build and expand the team necessary to support the evolving needs of our business with data and reporting to power smart, analytical decision making.  Own and drive the digital analytics and optimization function, which covers bringing together internal business analytics with web and consumer analytics

    • Partner with e-commerce leadership and cross-functional analytics teams to increase the sophistication of our e-commerce analytics and reporting capabilities and tools
    • Use Google Analytics to measure and understand consumer behavior on site, ranging from pathing and funnel analysis to product interaction; perform deep dive analyses to identify pain points within the online experience and partner with product team to share results and devise technology solutions and enhancements to improve
    • Establish executive dashboards to provide visibility into business performance and track progress on KPIs vs. goals; perform deep dives and build more sophisticated data models as needed to drive business prioritization and decision-making
    • Prepare executive presentations, including reporting, comprehensive business analyses, storylines to tie key strategic updates and action plans to financials & forecasts, and recommendations to senior management and the Board
    • Manage and grow team of digital and e-commerce data analysts


    Business Optimization: Identify opportunities to improve, enhance, and drive efficiencies in our business, spanning Product, Merchandising, Tools, and client-facing initiatives.  Proactively drive associated change across the organization to maximize our business growth and profitability


    • Develop a test and learn methodology to optimize our product experience, pricing to drive optimal product category mix, maximize sell-through and profitability, and deliver the best possible value to our customers
    • Partner with Product, Engineering, and internal analytics teams to devise plan for site personalization and implement a test-and-learn approach; seek and manage external consultants and related technology partners as needed to deliver on our business goals
    • Evaluate current processes & tools; identify opportunities to drive efficiencies and deliver stronger outcomes for the business and manage related cross-functional implementation plans
    • Serve as an digital analytics SME for clients, facilitating client business reviews, reporting, and related analytics where needed

    Responsibilities, Skills & Qualifications

    • Requirements & Qualifications:

      • 10+ years of experience in digital analytics roles with 5+ years in a business analytics, strategy and/or optimization-focused role in a technology environment
      • Entrepreneurial leader – ability to develop and lead strategy while getting down in the weeds with the team to drive fast and effective execution with limited resources
      • Experience with digital analytics and optimization toolsets in a fast-paced digitally mediated business environment
      • Proven track record of taking ownership and driving results in an unstructured environment
      • Collaborator who thrives on teamwork and has a demonstrated ability to accomplish goals by working cross-functionally; an evangelist who can get stakeholders on board with a plan and leverage cross-functional resources to get things done
      • Player/Coach mentality and strong management skills; Experience recruiting and managing a high-performing team
      • Desire to make an impact on business decisions with data; possess a balance of strong quantitative and analytical skills with a passion in business and leadership
      • Appreciate the power of a data-driven environment and serve as a data evangelist to help grow and build a highly analytical culture
      • Resourceful and creative problem solver – proven ability to tackle complex challenges with limited resources
      • BA/BS with strong academic record, preferably in Economics, Mathematics, Statistics, or other quantitative discipline preferred
      • MBA from a top tier school or similar degree desired


    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed