Globoforce is currently looking for a Marketing Automation Specialist to join our team. The Specialist plays an integral role in lead generation, nurturing, email marketing, global campaigns & customer/prospect outreach activities. This person will define, create, execute and manage all aspects of marketing campaigns in our marketing automation platform, Marketo. This includes partnering with demand generation to execute campaigns, emails, landing pages, optimizing segmentation, as well as setting up all associated workflows. This person will become one of the company’s marketing automation “Super Users”, maintaining, evolving and driving best practices.
The position will report to the Senior Marketing Operations Manager.