Senior Copywriter

US-MA-Framingham
Category
Marketing
Type
Regular Full-Time

The Company

Pioneer of the WorkHuman® movement, Globoforce helps make work more human for millions of people and organizations worldwide. Its cloud-based social recognition software helps build award-winning cultures where employees feel more appreciated and socially connected at work – driving a sense of belonging and inspiring the entire organization to reach its full potential and achieve business success. Founded in 1999, the company is headquartered in Framingham, Mass., and Dublin, Ireland.

 

We have a vision to help build the best, most admired company cultures in the world. It starts with our own culture. If you work with us, you’ll be inspired by your colleagues, delighted by our customers, and driven by our collective energy and momentum … because at Globoforce, we all understand that we’re part of something big.

 

Our best practices and technology are at the heart of the world’s most successful worldwide recognition programs. Recently named Great Place to Work 2016, Digital Technology Company of the Year (Irish Software Association, 2015), as well as named one of the Top Places to Work in Massachusetts (Boston Globe, 2015), Globoforce continues to impact and transform the fundamental nature of organization’s cultures around the globe.

 

Unlock full potential. Celebrate positive moments, every day. We at Globoforce, make work human.

The Job

The Senior Copywriter will join the Content and Communications team to “own” all short-form, direct response copy requests. This role reports into the director of marketing content, and works cross-functionally to support demand-generation, field marketing, communications, content, customer success, and creative services (design) teams.

Responsibilities, Skills & Qualifications

Responsibilities:

  • Serve as the internal go-to resource for all short-form, direct response copy requests.
  • Write crisp, clean short-form copy including, but not limited to, newsletters, emails (including subject lines), landing pages, website content, banner ads, print ads, social campaigns, video scripts, conference materials, and direct mail.
  • Quickly gain an understanding of the Globoforce and WorkHuman brands, using consistent voice and tone in all copy. Be a disciple and protector of company brand and style guidelines.
  • Understand B2B go-to-market strategies across a variety of online and offline mediums.
  • Interpret marketing briefs and/or stakeholder objectives to develop and refine content that meets business objectives.
  • Attend marketing campaign meetings and provide creative input; engage in the discussion and development.
  • Ensure delivery of on-time, high-quality deliverables that address specified business challenges.
  • Be adept at working in a fast-paced environment with multiple stakeholders requesting quick turnaround copy.

 

Desired Skills and Experience:

  • Superior writing and editing skills – knowing there may be times you are the final eyes on prospect- and customer-facing content.
  • Ability to manage multiple writing assignments, and work quickly and accurately in a fast-paced, deadline-driven creative environment. Must be highly proactive and possess effective time management and communication skills.
  • Sharp, witty headline and subject line writer. Show ability to capture an audience’s attention to inspire action (opens, clicks, page views, collateral downloads).
  • Have an eye toward engaging and forward-thinking copy, reflective of Globoforce’s position as an innovator and industry thought leader.
  • Knowledge of direct response best practices, testing, and theories.
  • Strong interpersonal skills – this position requires interactions with numerous internal stakeholders at all levels.
  • Experience using Workfront, or similar project management software.
  • Agency experience helpful but not required.
  • 5+ years of experience B2B copyrighting in a fast-paced company.
  • Experience and/or knowledge of HR audience a plus
  • A. in English, Advertising, Journalism, Communications or a related field.

 

Job Type

Full time, permanent

 

Location

Framingham, Mass.

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